Amana Advances: Amana Launches New Website For Twin Cities Minnesota Area

Amana, announces the launch of a new website called iHeartAmana.com. The site will promote Amana equipment, service and sales by using incentives, education, and preferred contractor recognition.

Minneapolis, United States - February 6, 2018 /PressCable/ —

Bloomington, Minnesota- Amana, a leading provider of HVAC equipment across the United States, has launched a new website iHeartAmana.com. Designed to support the company’s esteemed contractors, the site will promote Amana equipment and service sales. Through incentives, education, and preferred contractor recognition, iHeartAmana.com will teach consumers the value of heating and cooling services while identifying the best companies to provide them.

Public Pedagogy

“One of the website’s goals will be to educate the public on heating and cooling topics,” said Pamela McManus, iHeartAmana Spokesperson. One of the greatest barriers to selling HVAC equipment and maintenance services is the fact that ordinary homeowners rarely understand why they are important. Contractors thus have trouble selling equipment and maintenance to customers whose lives could be significantly enhanced by their services.

iHeartAmana.com will counter this problem by explaining in clear, understandable terms all the ways one can benefit from quality HVAC. Each month, the website will address a new topic related to the role of air quality and climate control. This January, for example, the site explained the many negative effects of dry air. Without proper moisture, household air can make skin, nails, and hair dry and brittle. Consumers thus have a strong incentive to invest in a humidifier, ensure proper home ventilation, and watch how much they crank up the heat.

In addition to informing customers of the value of HVAC equipment, the website will let them know what sets Amana products apart. By pointing out that Amana operates the largest HVAC manufacturing plant in the country and puts the industry’s best warranties on their products, iHeartAmana.com will encourage more customers to become loyal to this brand. The local I Heart Radio station KFAN will support these efforts by promoting Amana products on its “Common Man” live talk show, during weather reports, and during Minnesota Wild and Vikings updates.

Incentive Initiatives

In addition to explaining how customers can benefit from quality HVAC, Amana will be offering more direct incentives through its new website. Each month, the company plans to announce a new giveaway, which customers have the opportunity to apply for. The first such giveaway, released in November of last year, was a free furnace. The company then provided Cash for Christmas last December and a whole house humidifier this January.

Offering these free incentives will boost sales in two ways. In the short term, it convinces more potential customers to visit the website, increasing the chance that they will stay to buy something. Farther down the road, it creates a select group of consumers who have tried Amana products. These individuals’ positive reports will convince others to become customers as well, generating a steady source of sales.

Recognizing Preferred Partners

The final goal of the new website is to recognize Amana’s most successful contractors. The company has designated a group of partners as the “A Team” based on their strong track record of selling Amana products. Included in this team are White Bear Heating & Cooling, Sedgwick Heating & Air, Apollo Heating & Air, Blue Ox Heating & Air, Aquarius Home Services, Bonfe, and Northern One Hour. By recognizing these companies’ hard work and success, iHeartAmana.com will help them expand their customer base, benefiting them and their clients alike.

For more information about this story or the HVAC contractors involved, interested parties can contact iHeart Amana via:

Pam McManus at (651) 285-2947 or [email protected]

Official Website: https://iheartamana.com/

Facebook Page: https://www.facebook.com/iheartamana/

Contact Info:
Name: Pamela McManus
Email: [email protected]
Organization: Amana Heating and Air Conditioning
Address: 1401 West 94th Street, Minneapolis, MN 55431, United States
Phone: +1-651-285-2947

For more information, please visit https://iheartamana.com

Source: PressCable

Release ID: 297090